BellaBeat vs Fitbit: Which Fitness Wearable is Worth Your Bucks?

Our modern lifestyle has made it more and more difficult to remain fit and healthy. But what if we could use all the present technology to develop further and maintain our physique daily and balance self-care with our busy schedule? 

In keeping with these needs, companies like Bellabeat and Fitbit have introduced a series of devices that have made quite a name for themselves in the tech market.

Bellabeat and Fitbit have developed multiple digital devices, each with a fan base. In this article, we will discuss the differences between Bellabeat and Fitbit, along with discussions and solutions to the practical problems faced by those who have used these devices.



As the name suggests, Bellabeat is a variable gadget that measures the user’s vitals while setting some reasonable fitness goals that need to be maintained daily. Bellabeat has made a name for itself, being a successful fitness tracker dedicated especially towards women that produce remarkable results at a comparatively affordable price.

Product Lineup 

  • Bellabeat Leaf Nature: It resembles proper jewelry and has embedded crystals. The packaging and contents are made of biodegradable material. 
  • Bellabeat Ivy: Ivy is perhaps the most acclaimed of all Bellabeat products, with the best customer reviews. The slim design and creative development allow it to maintain overall fitness supervision.
  • Bellabeat Leaf Urban: Bellabeat Urban can be worn as a bracelet, a necklace, and a clip. It is made of biodegradable plastic and is water-resistant – the perfect companion for swimming.
  • Mala Beads: A simple necklace that enhances the mental and emotional strength of the user. The three types of beads are love, strength, and prosperity.
  • Spring: This water bottle can automatically detect water levels, frequency of drinking, and refilling.
  • Whisper: These earphones are specifically designed for meditation and can be connected to their mobile app via Bluetooth.

Unique Features and Design Aesthetics of BellaBeat Devices

Many unique features make Bellabeat a perfect companion for women on a fitness journey. These include:

  • Manufactured as a bracelet look and multiple wearable options are available on Bellabeat Leaf Urban 
  • Customized fitness goals on all products – goals are beginner friendly
  • The lightweight mobile application is simply connected via Bluetooth
  • Water-resistant



Fitbit is one of the top health watch companies in the world and has designed endless watches dedicated to kids, men, and women. The company creates products for all budget and health requirements, with specific models dedicated to individuals going through certain health ordeals. Apart from watches, Fitbit also manufactures trackers and accessories known for their unmatched performance.

Fitbit’s Diverse Range of Products and Categories

Fitbit has more than 20 different products divided into categories depending on the area of performance.

  • Fitbit Charge: The first 4 Fitbit Charges are health watches with many features. Fitbit Charge 5 has been released as a tracker.
  • Fitbit Sense: Sense is a simple 3-dimensional accelerometer worn on land and in water. The device competes with the Apple Watch in many areas.
  • Fitbit Alta: this device was released as a health watch alternative for users who don’t like Fitbit Charge. It has an OLED touch screen, and the Alta HR has a sleep stage feature.
  • Fitbit Ionic: specially designed for sports persons, this watch has high speed, real-time monitoring, and interchangeable bands.

Key Features and Functionalities of Fitbit Devices

Fitbit has both free and premium services on its app, with special features that unlock with each device. Let us take a look:

  • Accurate measurement of real-time exercise and sleep
  • Many affordable options available as simple trackers
  • Fitbit mobile app’s features like stress management, active zone minutes, and mindfulness minutes
  • Alerts user and caregivers of any irregular vitals immediately
  • Can easily track deep sleep and REM sleep during each sleep session

The Ultimate Comparison

Design and Aesthetics

Bellabeat is popular for its unique design. The tracker looks like a stone-studded bracelet. It has a very thin and delicate strap. The build is biodegradable plastic or American ash wood, but the straps are made of leather. 

On the other hand, most Fitbit trackers and watches resemble the standard digital watch outline and come with a standard Fitbit watch band. The two tips of the screen include one rectangular layout and one square layout (similar to an Apple watch). 

Fitness Tracking Capabilities

Bellabeat can track both performance and general health. It has recommendations for steps covered, activity time, and sleep duration. It provides the user with an overall wellness score. It also has a stress sensitivity meter and a separate tab for your journal/diary. 

Fitbit displays stress management levels in a graph and maps the user’s mood. It measures vitals and immediately alerts users to irregular heartbeat or breathing rates. It measures daily activity as light, moderate, or heavy. Detailed sleep monitoring includes sleep time, deep sleep, and REM.

Mobile App and User Interface

Bellabeat has a simple and lightweight mobile app with a beginner-friendly user interface that only takes a few minutes to master. The refreshing, colorful app shows the wellness score and four categories: Wellness, Readiness, Diary, and Coach. The app can sync with the gadget almost instantly. The device itself does not show any information.

Fitbit has a comprehensive application that 50 million+ users worldwide have downloaded. The app includes a premium version to unlock all features.

Battery Life and Charging

There is no way to switch off the Bellabeat Leaf wearable, which means a lot of battery is wasted. Bellabeat has, on the other hand, one of the most sustainable battery performances, and most users have claimed that they truly last up to 6 months at a time. Batteries need to be replaced once out.

Fitbit watches, and trackers can easily be charged. On light use, the watches promise to go up to 4 days, but if the GPS services are used continuously, the battery will drain out in 4 to 5 hours. You can charge these devices on any power socket.

Price Range and Value for Money

Bellabeat offers all these features along with an unlocked app from 199 USD to 249 USD. It is one of the most affordable fitness trackers available for women.

Fitbit products range from 199 USD and can go up to 399 USD for the latest models.

Customer Reviews and Satisfaction

Customers have a lot to say about Bellabeat; while most of it is good, some is bad. The pedometer has been praised for being amazingly accurate. Many users have criticized the mostly confused sleep tracker. Many have also criticized the fertility feature based on outdated scientific theories. Bellabeat products have received 3.5 to 4 stars on Amazon.

Fitbit has one of the best customer reviews in the digital fitness industry. The Fitbit Versa 4 has a rating of 4.4 stars on Amazon. Many users have noted that the design does not have any special settings for women or elderly at all, even for pregnancy or chronic illnesses.

Target Audience and Use Cases

Without a doubt, Bellabeat strictly maintains a target audience of women, especially the ones between the ages of 16 to 35. This target specification goes beyond just the design; Bellabeat gadgets are designed to measure the health of especially individuals assigned to females at birth.

Fitbit is designed for everybody, so even when you input your age and gender, the additional features offered are limited. It pushes its audience to achieve more daily, so it might not be meant for an audience just getting started. 


Bellabeat and Fitbit are versatile devices that can reach multiple health and wellness goals. However, from the target audience to feature implementation, Bellabeat and Fitbit shine in different areas. 

While they are similar in popularity and execution, the devil lies in the details. Which gadget do you prefer? Let us know in the comment box below.

Author Bio

Alexis is a full-time content writer and senior editor at Techiecious.

With more than 7 years of writing experience, my main domains are content creation, copywriting, and creative writing. I have delved into the world of digital marketing and am familiar with the latest SEO practices. I've worked in WordPress, Basecamp, Surfer, etc. I've worked with reputed tech agencies and enhanced my skills in advanced technology to make life easier. I love to spend my spare time with family and friends.

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